Bulova “To Serve Those Who Served Us” Campaign

Bulova “To Serve Those Who Served Us” Campaign

In 1944, the Bulova School of Watchmaking held their official launch at the Waldorf Astoria. The official mission was “to serve those who served us” and the exhibit highlighted that the same hands being trained to repair watches were the ones that had just finished building Bulova’s “precision war instruments.” Images courtesy of the Library of Congress, Gottscho-Schleisner Collection