The documentary “America Telling Time: 150 Years of Bulova” chronicles the brand’s journey from its 1875 founding by Bohemian immigrant Joseph Bulova to its status as a global horological pioneer. It highlights Bulova’s extensive list of industry “firsts,” including the first standardized watch production, the first national radio advertisement, and the creation of the revolutionary Accutron tuning-fork movement, which became a critical tool for NASA and the U.S. military. The film also emphasizes the brand’s deep cultural ties to New York City and its commitment to social causes, such as the Joseph Bulova School of Watchmaking for disabled veterans. By blending a heritage of precision with bold marketing and modern innovations like the Curved Chronograph and electrostatic movements, Bulova continues to position itself as a “brand with a soul” that remains deeply relevant to both history and the future of timekeeping.
